Youtility

“In today’s always-on, hyper-saturated marketplace, product messages no longer break through like they used to. Providing helpful information to customers does. In this important book, Baer calls the art of being deeply valued by your customers Youtility. I call it smart.”

“What does it actually mean to create ‘engaging’ content? This book delivers both a broader vision and a specific road map to creating content your customers will thank you for.”

“Would you take your foot off the ‘sell’ pedal and instead take the route of giving help and advice to a consumer when there’s a chance they will go and buy from another brand?

This might sound like a strange way to do business, but in a world where people are demanding more from companies, some brands are finding that it is beneficial to do just that.”

“Baer soundly, effectively and skillfully proves that gratitude and good will are powerful incentives to lure new customers and keep them coming back.”

“Everything he writes about is backed up with concrete and real life examples. He addresses and calls to question common marketing belief systems, goals, strategies and tactics. You’re not left feeling like you just read a book from a guy in an ivory tower. Instead, you get the sense that he’s rolled up his sleeves and got his hands dirty – been there and done that.”

“Trust us, this is interesting stuff, written via personal account, case studies, and other expert opinions in a way that’s logical and inspiring.”

“…a true masterpiece. This is a book worth checking out by all business owners and marketers.”

 “You’re going to read this book and be not just smarter, but a better marketer as a result. Youtility might be the most important book you’ll ever read because it can help you understand and implement ideas that keep you relevant and reticent in today’s incredibly complex consumer environment.”

“Two of my favorite business books of all time are Dale Carnegie’s How To Win Friends and Influence People, and Al Ries and Jack Trout’s Positioning: The Battle for Your Mind. A third may be joining them, which is Jay Baer’s Youtility.”

“Youtility, the New York Times Bestseller by Jay Baer is one of the best business books I’ve seen on the dynamics between service and marketing. The information will change the way you think about marketing forever.”